The phrase "adjacent opportunities" is correct and usable in written English.
It can be used to refer to opportunities that are close to each other in context or location, often in a business or strategic setting.
Example: "The company is exploring adjacent opportunities in the tech sector to expand its market reach."
Alternatives: "related opportunities" or "nearby opportunities".
In smaller emerging markets, companies that try to fill institutional voids can grow by exploiting adjacent opportunities.
A company should go to potential customers to get deeper insight about adjacent opportunities that are under consideration.
On average, high-performing firms direct 70% of their innovation resources to enhancements of core offerings, 20% to adjacent opportunities, and 10% to transformational initiatives.
That said, most practitioners will want to look beyond current customers to identify adjacent opportunities in their industry.
But in the world of enterprise apps, there remain some interesting, adjacent opportunities: for example, where AI may not be used to underpin a whole conversation, but could at least help get it started.
Or trying to develop an adjacent opportunity to the existing business that has limited, if any growth prospects.
"Joining with Blue is an adjacent opportunity for us – a new way to grow – with additional synergies related to our existing gaming, PC webcam and audio categories".
In part because of that long cycle, and also because BenevolentAI has spotted an adjacent opportunity, the company has more recently also been extending applications from its "brain" to other adjacent areas that also tap into chemistry and biology, such as material science.
Most companies already understand that there are four basic approaches to product and service innovation: growing core markets, capitalizing on adjacent market opportunities, discovering new markets and disrupting existing markets.
We call these innovation opportunities adjacent possibilities and we have just written a new report about them called Innovating the Adjacent Possible.
Because air rights can be transferred only between adjacent properties, the opportunity to sell them does not happen very often.
