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Discover LudwigThe phrase "adjacent market" is correct and commonly used in written English.
It refers to a market that is next to or connected to another market, either geographically, in terms of products or services offered, or in terms of target audience. Example: Our company is planning to expand our products into adjacent markets, such as offering our skincare line to the cosmetics market next door.
Exact(33)
Bring in a supplier from an adjacent market.
"The conflict between labor and capital!" Her own business had been in an adjacent market sector.
Likewise, how would a well-funded competitor attack your business from an adjacent market?
Three years after Brita entered this adjacent market, its revenues had grown by 47%.
We also find that leaders in one market can also systematically innovate in a related and adjacent market.
The company applies additional screens to assess whether it should repeat its formula in an adjacent market.
Similar(27)
They then move into adjacent markets or adjacent types of interactions, increasing both value and volume.
"Bob's strategy was, 'Enhance, extend, expand,' go after adjacent markets and adjacent customers," Mr. Blake said.
Q. Has that yielded results? A. It really got people looking at adjacent markets.
So it's a smart strategy to try to sell the software in adjacent markets.
Claims of environmental friendliness are also unlikely to help the brand move into adjacent markets.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com