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He wrote his letter in December 2011, to include in the sleevenotes for Channel Orange, pre-empting any potential speculation that might arise from some of its songs obviously addressing men.
In broadcast media, too, there is a focus on addressing men as men, with James May's Man Lab on BBC2, and the reappearance of Radio 5's discussion programme, Men's Hour.
Adland, which, with its considerable budgets, is often more attuned to emerging sensibilities than cash-strapped publishers, has at least recognised the potential in avoiding pedantic semantics, and addressing men in the kind of language anyone with an extra Y chromosome can identify with.
Martin has been addressing men's mental health since Wellspring secured around £20,000 a year from two charitable trusts in 2009.
"Nothing about this was inevitable," she writes, addressing men.
Addressing men in her powerful speech to the UN in September, Emma Watson said "gender quality is your issue, too". How do you apply this in your life?
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The agricultural projects in Nazret, run by the World Food Program, are aimed at addressing man-made problems that strain the ability of the fields to produce.
It's easier still to point the finger at the first president to make a top priority of addressing man-made global warming.
Oncology nurses, as members of the multidisciplinary team, are in an ideal position to address men's concerns.
When he could not recall a name, he would address men "Hey, guy," and women as "pumpkin".
The recommendation also addresses men who are at increased risk, particularly African-American men and patients with a family history of prostate cancer.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com