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It is also charged with addressing customer complaints.
For example, the objective of the customer service department accepting a call is most likely to address customer concerns properly.
Similarly, it's safest to address customers the way they address you.
Revenue growth — using data to improve sales performance or reduce customer attrition.
The most recent project I'm working on is a customer attrition project.
Project success is more often defined in terms of business metrics: how much did I decrease customer attrition?
We needed the new accounts stats to look good, so we'd simply worry about customer attrition rates later on.
A more engaged staff led to decreased customer attrition and made a positive impact on gross margin, which increased from 47% in 2008 to 60% in 2012.
Therefore, the postmerger firms must throw themselves into preventing or offsetting the customer attrition (often the result of diminished trust) that usually follows a merger.
"For many consumer banks, actively lowering customer attrition rates is one of the most important strategic imperatives for the bank as a whole," one survey concluded.
On its Web site, Star Gas Partners of Stamford, Conn., Petro's parent company, attributed the problem to an "inability to pass on the full impact of record heating oil prices to customers" and to unusually high customer attrition.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com