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And over that time, the company will begin to build more scale, in order to address a (hopefully) expanding consumer base.
Daso: You found it better to start with a specific set of customers fitting a specific demographical profile versus identifying and address a broader, more varied consumer base.
The ultimate brand-as-enabler it's creating banking services for refugees and the homeless to solve a problem that successive governments have failed to address, creating a considerable new consumer base in the process.
We're really addressing a big unmet consumer need.
Also innovatively, by designing products that older people actually want and that address the needs of an older consumer base".
That means countries with natural resources, a strong consumer base and/or those that do not rely heavily on exports for a large share of their gross domestic product.
It quickly developed a loyal consumer base.
Target a broad consumer base.
Is There A Significant Consumer Base?
He built a consumer base and studied up on consumer choice.
AOL would not have survived without a consumer base.
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