That was the only example of networks bringing in additional viewers Thursday night.
Kylie has been credited with single-handedly reviving The Voice, bringing in more than two million additional viewers.
AMC reported that "Mad Men" adds, on average, 2.4 million additional viewers after seven days of replayed viewing.
All together, Mr. Kennedy said, the video-on-demand and Web streams amount to millions of additional viewers for "Modern Family" each week.
The upside for NBC is centered on "The Blacklist," which has not only posted hit ratings for its initial telecasts, but set a record in its second week by adding five million additional viewers after just three days.
"It Takes a Church" is one of six original series in development at GSN, which, like most cable channels, is trying to significantly increase the amount of original programming on its schedule to woo additional viewers and advertisers.
On her first night as a central player in the Fox News prime-time lineup, Megyn Kelly scored impressively with the network's core audience of older viewers, but did not register much improvement in attracting additional viewers in the category that makes money for cable news networks, viewers between the ages of 25 and 54.
With subscription fees of 30RMB/$4.50 per month (versus $8 per month for a basic plan on Netflix), offering crisp 4K resolution to their consumers will generate additional revenue via premium subscriptions, as well as attract additional viewers from the cable and satellite base.
Noting that creator Shonda Rhimes would "yell at" him if he divulged what cast changes and twists might be in the future for "Grey's," Lee emphasized that the drama is doing fine for ABC ratings-wise, especially when DVR usage is factored in (the show picks up 2.5 million additional viewers when other platforms are added, Lee said).
