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AT&T on Thursday announced an expanded version of its unlimited data plan that does not require an additional subscription to a pay-TV service.
Prime members must pay an additional subscription to sign up for Prime Fresh, with the subscription business model acting as a sort of double lock-in.
The former, however, requires an additional subscription to txtr Pro, a hefty €11.99 per month, to cover the cost of the mobile broadband connection.
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The company also expected to see about 200,000 net additional subscriptions to its digital news products in the first quarter.
Indeed, Mr. Harwell of Dance/NYC says the organization has a list of metrics to be measured as the campaign proceeds, among them how many views the videos receive on YouTube, how people engage with the campaign on Facebook and Twitter and whether the campaign stimulates additional subscriptions to Dance/NYC's e-mail communications.
It will also charge an additional subscription fee for access to the data and analytics on the cloud platform with varying prices, depending on data usage.
Two provisions of the rights offering ensure that the company will be able to raise the full C$5.3 million targeted by the deal First, holders of rights will be able to exercise an "additional subscription" privilege on a pro-rata basis to buy shares which would have been available under any rights which are not exercised.
The magazine is also considering whether to charge print subscribers to enter a premium part of the site as a way to generate additional subscription revenue.
He says he believes broadcasters can survive without the additional subscription fee revenue that goes to cable networks.
The plan is the latest attempt at a major newspaper to reap additional subscription revenue from the Web, as readers increasingly shun the printed paper and advertisers flee.
Some would like the BBC to levy an additional subscription fee for iPlayer (it already charges expats).
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com