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"adding to the allure" is a correct and usable phrase in written English.
It is typically used to describe something that enhances or increases the charm and appeal of something else. Example: The sparkling lights and lively music added to the allure of the bustling city streets.
Exact(5)
What's more, since penthouses in new buildings are often designed separately from the rest of the structure, buyers who can strike a deal before the building is finished are able to design their home, further adding to the allure.
The revival has drawn the first downtown outpost of Whole Foods, a high-end grocery chain that is adding to the allure of the neighborhood to an affluent, hip crowd seeking an urban lifestyle.
Adding to the allure are three soulful saxophonists: Houston Person, Wessell Anderson and Scott Hamilton.
Adding to the allure, MSG is known in Chinese as wei jing, which literally means flavor essence.
Adding to the allure of the match, which sold out on July 27, was the presence of the Galaxy's Landon Donovan, who got a warm reception from the home fans when the lineups were announced, and David Beckham, who started training with the Galaxy this week as he continued to recover from a ruptured Achilles' tendon he sustained in March.
Similar(55)
Some delicate, proficient drawing adds to the allure.
If the ocean adds to the danger here, it also adds to the allure.
David Zobel's ever-attentive piano, now transformed into a lyre, added to the allure.
Clammy used towels scattered over some of the chairs didn't add to the allure.
And on the concert stage his brooding good looks added to the allure.
A sleek bar and well-groomed crowd add to the allure — and attitude.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com