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Federal law does not require ad substantiation; it prohibits falsity.
"We are reviewing our legal sign-off processes to ensure that creative visuals accurately reflect our substantiation in future TV ads," it added.
Sen. John McCain (R-Ariz). called Nunes's actions Wednesday "remarkable" and "bizarre," and said the partisan jockeying from Nunes and Schiff — with "no substantiation," McCain added — were turning the House Intelligence Committee's investigation into a political sideshow.
But, without substantiation, they add little to the CSAs conclusory statements about diversion, essentiality, and market effect.
It added: "We reminded BT to ensure they held robust documentary evidence to prove all claims capable of objective substantiation". BT said it was "disappointed" by the ASA's adjudication and said there was "certainly no intention to mislead".
I would add that Trump's campaign regularly refuses to provide any substantiation of his claims when fact checkers call them out, another important way in which he's giving us all a big fat middle finger.
Consequently, in Lanham Act cases, courts have rarely enjoined ads for inadequate substantiation.
This will consequently contribute to better substantiation of health claims.
The ASA investigated the ads under the rules regarding misleading advertising, substantiation and Exaggeration.
Ford's story is mostly substantiated indirectly, but it does have substantiation.
Data Integrity and Substantiation.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com