Those are the small computer programs that add features to tablets and phones.
Operators that add features to the 65 series phones need to test and approve the software before installing it.
Some are stand-alone versions of programs most often used to add features to Photoshop, called plug-ins.
(Perhaps the American Society for Microbiology crossword is more to your liking?) Shockwave plug-ins add features to the online puzzle experience.
But while ActiveX controls can add features to Web pages, they can also directly affect the computer by interacting with the Windows operating system.
Consequently, competing services from AOL, Microsoft and Yahoo continue to add features to one-up their rivals even though all the services are free.
When she joined Amazon in 1996, her job was to add features to the site that would entertain customers and sell more merchandise.
It will add features to lure subscribers and keep them, says Mike Darcey, News UK's boss, who learned such techniques while at BSkyB, a satellite broadcaster.
Some of the tools are still being developed, they said; others will add features to existing products, like search, e-mail, maps, photos, video and ads.
