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"add excitement" is a correct and usable phrase in written English.
It can be used in various contexts, but it is commonly used when giving instructions or suggestions on how to make something more engaging or interesting. Example: "To spice up your presentation, try to add excitement by incorporating interactive visuals and engaging activities."
Exact(53)
Snow said the move would add excitement for fans.
You want to add excitement with every play.
These plays are rare but add excitement in games where they do come up.
To compete with the online world, traditional retailers must add excitement and interactivity.
A few new dishes are usually on the boards and add excitement to the menu.
For some, such an abundance of wildlife might add excitement to a Sunday drive or backyard nature adventure.
Similar(6)
The house in Vieques added excitement to the mix.
That is what adds excitement to this matchup.
McIlroy's prominence in any event adds excitement.
They bought quality in Agüero and Tévez and just added excitement.
This species was thought to have disappeared from Manhattan, which adds excitement to our discovery.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com