Could the bidding process itself bring benefits to both? "If you look at Dundee and Aberdeen together, going for the bid is adding attractiveness to the whole region," says Prof Harris.
As a result, each future city will develop special characteristics, depending on climate and local culture, thus adding attractiveness and making them distinguishable from each other.
He added: "The attractiveness of McLaren – the designer of very high-end automotive products on and off the race track – to Apple, with its own reputation for design-centricity and technological expertise, is quite obvious.
But offering content online ahead of a TV broadcast or a print publication can add value: the attractiveness lies as much in the timing (in this case, getting it early) as in the quality of the report.
"From an overall community economic standpoint, cultural attractions add to the interest of the community and the educational attractiveness," Mr. Burke said.
The reduction in sequencing costs, development of bioinformatics tools, and availability of genomic libraries add further to the attractiveness of this approach [ 106, 107].
The development of parks to the north and south of the site by the village of Irvington added to its attractiveness.
Russia has made a conscious effort to improve after-sales customer service and warranties, which has added to the attractiveness of its weapons.
He said the fact that the system would be carrier neutral added to its attractiveness, because each tenant or resident could choose the telephone company it wanted, based on prices and services offered.
Gauges are set at different depths, adding to the attractiveness of the instrument package.
