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The Bigg Chill has avoided that, he said, by subtly adapting to trends while maintaining the store's core identity.
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"Farmers can adapt to trends.
"He's somebody who has never stopped developing, who has been able to adapt to trends, but without losing his soulful core, so it's not by accident that you find him operating now in a completely contemporary setting".
Also of interest is how the digital medium allows "Stay Tuned" to quickly evolve and adapt to trends and insights as the show continues.
The startup also just proved its ability to nimbly adapt to trends by building its cryptocurrency trading feature in less than two months to make sure it wouldn't miss the next big economic shift.
The music adapts to trends without needing the core brand to change.
Intel remains one of the world's leading semiconductor companies but the PC chipmaker is wrestling to adapt to trends toward smaller gadgets like smartphones and tablets.
Law-enforcement agencies around the world have since implemented their own data-driven approaches to tracking and adapting to crime trends.
Oxfam and other global development NGOs are adapting to these trends, re-examining our campaign strategies and global distribution of our scarce resources.
But by sticking to its roots of visual communication while shrewdly adapting to new trends, Instagram has managed to stay on top.
The move was largely seen as an attempt to appeal to a younger demo by a broadcast company that has otherwise had trouble adapting to current trends.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com