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As it adapted its products and brands to each market, it sought to make use of its investments in operational and distributional capabilities.
Apptopia's history is interesting, given how it adapted its business over the years after finding that there wasn't enough money to be made as a marketplace for apps.
Corning took another beating when it adapted its method to manufacture photochromic sunglasses.
It adapted its offense seamlessly and won a franchise-record, Eastern Conference-leading 59 games.
Facebook bucked that trend; as it grew, it constantly adapted its features to become more things to more people.
That's what McDonald's did even as it comprehensively adapted its business model to Russia's factor markets.
And it dynamically adapted its basic regulatory philosophy to the evolving social debate.
Its aim is to localise "wellness" in much the way it has adapted its coffees to various markets.
It has adapted its message to suit.
It has adapted its school day to engage the entire school community and accommodate working on the show for the challenged population.
It has also adapted its economy somewhat, reducing job protection for older native males in order to create more low-wage jobs for immigrants in the public sector.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com