The phrase "adapt the campaign" is correct and usable in written English.
You can use it when discussing changes or modifications to a marketing or promotional campaign to better suit a target audience or specific goals.
Example: "In response to the feedback we received, we need to adapt the campaign to better resonate with our audience."
Alternatives: "modify the campaign" or "adjust the campaign".
The local agencies that work with Vodafone operating companies in individual countries will adapt the campaigns to each country.
Perhaps McDonald's can adapt the America Online campaign to say: "Welcome to the World Wide Wow.
Four years ago, when United dismissed its longtime worldwide agency, Leo Burnett in Chicago, and divided the account between Fallon and Y. & R. Advertising Fallon had no global network; Y. & R. Advertisingadapted the American campaign Fallon created, carrying the theme "Rising," for international use.
That message was adapted for the campaign by the Ad Council and the Army.
Last but not least, it is an open secret that the one party which is most likely to do well out of AV are the Liberal Democrats (if you look at the devolved assemblies in Scotland, Wales and London, the Lib Dems have consistently failed to adapt their campaign tactics to suit a PR ballot).
As last week's swing wore on, Mr. Obama seemed to adapt to campaign mode.
As the political dialogue shifted this past year from being dominated by talk of Iraq to domestic economic issues, Mr. McCain has had to adapt his campaign from one that was (and still is to a great extent) centered on his national security credentials and support for the war in Iraq.
It takes a long time to figure it all out, but the key thing is it's designed to enhance strategically-minded co-op play, where teams apportion (and adapt) specialised roles throughout the campaign.
The party has also struggled to adapt to new campaign finance rules banning corporate and union donations and limiting individual contributions to relatively small amounts — rules that were enacted by a Liberal government.
Those rules can address things like when an ad gets served, how to adapt campaign spending based on performance and when to alert the advertiser.
