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The Cadillac Rock and Rolll" ad will be shown during the Super Bowl next Sunday.
The ad will be shown on both broadcast and cable television.
The provocative cinema ad will be shown across the UK for the next four weeks, with space donated by Pearl and Dean.
The two-minute ad will be shown on Sunday's Grammy Awards telecast, and viewers will be urged to download, via iTunes, the song that accompanies it — a Willie Nelson rendition of "The Scientist" by Coldplay.
The campaign, called "Zoom Your World," was shot by the director Francoise Vogel, and the production company Paranoid U.S. The 30-second ad will be shown on prime-time network and cable channels through Dec. 22, and a 15-second version of the ad will appear on digital billboards in Times Square.
The ad will be shown regionally, rather than nationally, meaning that, according to Mr. Bloomberg's press office, the spot will cost only "hundreds of thousands of dollars," rather than the average of $3.5 million that NBC is charging for a 30-second national advertising buy.
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The ads will be shown during the 2008 golf season, from mid-April through September.
The most significant option will be to specify a certain geographic region in which the ads will be shown, a feature Google also offers.
Since the party would not reveal how extensively the ads will be shown, it is hard to gauge whether the message will sink in with voters.
Google determines which ads will be shown based on what price the advertisers bid, along with factors like relevance to the keyword, which is similar to the way it selects ads shown on Google's regular search results.
The $1.8 million media campaign will be seen on movie screens, billboards and the sides of buses in Dublin, and ads will be shown on British channels available on cable television in Ireland.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com