The phrase "ad watchdog" is correct and usable in written English.
It can be used to refer to an entity or individual that monitors advertisements for compliance with regulations or standards.
Example: "The ad watchdog has raised concerns about misleading claims in the latest marketing campaign."
Alternatives: "advertising regulator" or "ad monitor".
The UK ad watchdog also raised concerns about how the data on the number of individuals who had been given aid had been calculated.
In 2009 the ad watchdog was asked to rule on the existence of God over complaints about an atheist campaign with the strapline "There's probably no God".
The Advertising Standards Authority received 1,513 complaints from outraged members of the public who felt the ad was offensive, although the ad watchdog cleared it of any breach of the UK ad code.
A campaign by Snickers paying Katie Price and Rio Ferdinand to tweet about the chocolate bar has been cleared of breaking UK advertising rules, in the first ruling by the ad watchdog involving marketing on Twitter.
An Adidas TV campaign depicting a raucous house party featuring stars including David Beckham, Katy Perry and Missy Elliott has been cleared by the ad watchdog despite being accused of condoning antisocial behaviour such as painting graffiti.
This means that the ad watchdog did not launch a full investigation into the complaints as Friends of the Earth agreed not to repeat the claims after being approached by the ASA about the issues raised by Cuadrilla.
Channel 4 chief David Abraham has said he can't recall seeing an image of a 15-year-old girl in a low-cut top prior to its use in a campaign to promote Big Fat Gypsy Weddings, despite the broadcaster telling the advertising watchdog the ads were all approved at the "highest level".
Earlier this month the advertising watchdog banned gambling ads that appeared in ITV's I'm A Celebrity... Get Me Out Of Here app for breaking rules designed to stop under-18s from being encouraged to bet.
Morrisons complained to the advertising watchdog about an Aldi ad that compared a basket of branded goods with one full of its own-label items.
Pro-hunting groups have attacked and disrupted Lush stores and its anti-hunting ads have been banned by the advertising watchdog.
CONTROVERSY -- A British advertising watchdog group claimed that a recent ad campaign for the Spyder encouraged people to speed in Wales.
