Exact(5)
Soutar admitted that a tough French market meant that ad volumes were about 10% down on where the company had forecast.
Those upfront, fixed costs are enormous, Mr. Mehdi acknowledges, but once Microsoft's search traffic and ad volumes rise, the financial picture could brighten quickly.
When ad volumes return, Yahoo! will be a larger and stronger business than it was in the heyday of 1999.
A second opportunity is newspaper company Journal Register (21), owner of small papers in the Northeast with little or no competition and increasing ad volumes ahead.
Were a BrightRoll acquisition to go through, you can see Yahoo's logic: BrightRoll is a strong competitor against the likes of Google and its leading online video property YouTube when it comes to video ad volumes and attracting publishers and advertisers.
Similar(51)
"The ad volume isn't there.
Excluding the fifth week, classified ad volume dropped 1percentt and local ad volume fell 6percentt.
The company expects ad volume to be down a similar amount in March.
In February 2000, ad volume was 49.5percentt greater than it had been in February 1999.
But high-margin classified ad volume has come under pressure in recent years from Internet competitors like Monster.com.
"In more than half the country," Mr. Goldstein said, "help-wanted ad volume is about half of what it was a year ago".
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