The phrase "ad tracking" is correct and usable in written English.
It is typically used in the context of digital marketing and analytics to refer to the process of collecting data on user interactions with advertisements.
Example: "The company implemented ad tracking to better understand the effectiveness of their online campaigns."
Alternatives: "advertisement monitoring" or "ad performance tracking".
While there are Ad-networks/DSPs that provide ad tracking capabilities: Apsalar, Flurry, Inmobi, Fiksu, they do not compete with AppsFlyer directly.
Ad tracking technology has become so pervasive that it is possible for ad tracking companies to recreate the majority of a person's web browsing history.
Users can opt out of ad tracking, but an opt-out mechanism "is not an adequate mechanism to obtain average users informed consent", according to Article 29.
That compares with roughly $45 billion in ad spending on television last year, according to CMR, an ad tracking firm that is a division of Taylor Nelson Sofres.
The bureau joined these marketers in a public letter stating that Web publishers need to have their ad tracking systems monitored and certified by the Media Rating Council, a nonprofit group based in New York.
But will ad tracking give this company some longevity?
That's because advertisers have not yet figured out the best format for mobile ads, tracking the effectiveness of such ads is harder and buying things on small screens is more cumbersome for consumers.
According to Visible Measures' cross-platform, video-ad tracking data, online viewers on average watch about 54% of the way through (representing an attention gap of 46%) a typical video ad on major social platforms.
Scroll down until you see the "Instructions for Adding Tracking" portion of the page.
Heavily reminiscent of Cass Sunstein's decade-old paternalist worries about the "Daily Me", this book adds explanations of ad-tracking and some futuristic speculation about augmented reality and adbots.
– Claire Cain Miller Google Eyes Big Change in Online Tracking for Ads USA Today | Google could create a new ad-tracking system that would make cookies less important — and give Google more control.
