Sentence examples for ad quality from inspiring English sources
To protect users and publishers, the Ad Exchange has extensive, widely-published policies for a range of issues including ad quality, ad content and malware.
"Improving ad quality improves Google's revenue," he said in an interview at the company's headquarters, known as the Googleplex.
"The system is constantly evolving to optimize efficiency, improve ad quality and make the pricing smarter, so you don't want set rules that say we do X and we don't do Y," Mr. Varian explained.
As a result, since the ad quality factor is under the search engine's control, it gives the search engine nearly unlimited power to affect the actual ordering of the advertisers for a given set of bids.
"Our quality score system is an impartial algorithmic score that is designed to enhance the experience of the user, and the vast majority of advertisers benefit from it also," said Nicholas Fox, Google's product manager for ad quality.
Page insisted that despite the falls in CPC value "our business is healthy", and that the fall was due to a combination of foreign exchange rates, the growth of mobile and Apple's iPad (Google pays Apple for its favoured position as the search engine on the iPhone and iPad), and "changes in ad quality".
Mr. Fox and his "ads quality" team can also quickly see whether something is working particularly well.
So Mr. Varian and Diane Tang, principal engineer in the ads quality group, helped devise what they call a basket of keywords.
Perhaps the new incarnation of Kangaroos will earn a similarly loyal following through a combination of clever ads, quality products and word of mouth.
Many of the ads quality changes.
