The phrase "ad planning" is correct and usable in written English.
It can be used in the context of preparing and strategizing for advertising campaigns or initiatives.
Example: "The team met to discuss ad planning for the upcoming product launch to ensure a successful marketing strategy."
Alternatives: "advertising strategy" or "campaign planning".
Despite the great promise – and remarkable progress – there are still challenges to truly converged ad planning and buying across all screens old and new.
Zenith Optimedia, an ad planning and research firm, estimates that advertisers will spend $37 billion on the Internet this year, up from $31 billion in 2007.
Zhang highlights the importance of incorporating Internet advertising into ad planning, noting that "there are several reasons Internet advertising is especially effective in China.
It also means offering what Lord (pictured above) called "an open ecosystem," allowing customers to integrate whatever ad planning, buying, and analytics products they want.
It helps streamline magazine publishing – an area that is said to be seeing a resurgence because of new digital devices like the iPad – by offering collaborative tools for copywriters, editorial, layout designers and ad planning.
What you've read so far may be all you need to create a new mental framework that goes beyond old thinking about media channels and ad planning.
B1 M.T.A. to Allow Critical Ad The M.T.A. dropped objections to a subway ad planned by rider advocates that compares the morning commute to a trip in a cattle car.
He praised executives at Anheuser-Busch and PepsiCo who shared their Super Bowl ad plans with his agency and Major League Baseball.
The statue roughly marks the spot where Juan Per?ad planned to build a colossal monument to himself, Evita and a symbolic worker, or Descamisado.
One ad, planned for newspapers, magazines and Web sites, gives a brief history of the company and tries to explain "why the next 1,200 months look so promising for us".
(paidContent) Google's TV ad plans The tinterweb is rife with reports that Google is negotiating a TV advertising deal with DirecTV, the largest satellite TV broadcaster in the US.
