The phrase "ad meter" is not a standard expression in written English and may not be widely recognized.
It could potentially be used in contexts related to advertising metrics or measurements, but clarity may be lacking without additional context.
Example: "The campaign's success was evaluated using an ad meter to track engagement levels."
Alternatives: "advertising measurement" or "ad performance metric."
Kevin Willson won the bonus because his spot, "Sling Baby," finished No. 1 in the second part of the ad meter, chosen by the public in a vote online.
This year's Doritos contest winner also topped the USA Today Superbowl ad meter, beating out big-name agencies for the first time since the ad meter's launch in 1989.
USA Today's ad meter pegged it dead last.
Presenting a clear goal to the group participants—scoring the top spot on USA Today's Ad Meter assessment of ad effectiveness for the evening has helped the contest efficiently crowdsource commercials that keep up with expensively produced competition.
Traditionally an offline poll done live with handheld meters, USA Today has finally brought Ad Meter online so you can judge ads both in real-time and post-game.
The Mars-owned brand last year scored a whopping hit as the top ad on USA Today's Ad Meter for a commercial featuring Betty White, which propelled the former Golden Girls star to newfound celebrity status.
But because it was not shown during the game, it will not be included in many ad polls, ad bowls, ad meters and measurements of how the Super Bowl XLVI commercials fared.
He has asked the city not to place ads on meters in historic districts or beside landmark buildings.
Kate Wood, who heads Landmark West, fears that the meter ads will further clog a city already papered with ads on buildings, bus shelters, phone booths and subways.
The two neighborhoods were specifically chosen by the city to be part of the yearlong pilot program for meter ads, which could generate up to $90,000 a year for the city's general fund, said Tom Cocola, a spokesman for the Department of Transportation, which is overseeing the program.
Half the ads will collar meters on the Upper West Side, between West 67th Street and West 96th Street.
