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That limits ad inventories.
Karmazin is exploiting his company's valuable currency, advertising space, to swap ad inventories for equity stakes.
Google and Facebook manage the ad inventories, content publishers get a cut for clicks or impressions.
Sofialys recently launched its global mobile advertising marketplace Aditic which "interfaces publishers and advertisers to sell and buy ad inventories" for smartphone applications and mobile web.
Premium ad inventories are inherently a product of scarcity, which seems to be a bit at odds with the scale/network approach the companies are taking, where nobody really knows what they're selling.
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The company is effectively flipping a switch, adding the relevancy elements to its existing ad inventory.
Too much ad inventory.
Demand-side platform Technology provider that enables advertisers to buy ad inventory from other ad exchanges.
The group is inviting other newspapers to submit ad inventory, though not to join as owners.
For example, he said, how much ad inventory will be available?
You're buying out that ad inventory that would otherwise be on your page.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com