The phrase "ad initiative" is not correct in standard written English.
It seems to be a truncation or misinterpretation of "advertising initiative" or "ad campaign initiative."
Example: "The company launched an ad initiative to promote their new product line."
Alternatives: "advertising campaign" or "marketing initiative."
"As we've started to explore new ad initiatives, especially on the Web, it's made us start to think about different approaches for print," Ms. Crandall said.
The Astros' ad initiatives are under the purview of Kathleen Harrington Clark, who joined the team in March as vice president for marketing and strategy after working for the last decade as a marketing consultant and, before that, for companies like Compaq.
Other online ad initiatives are already under way involving newspapers, which desperately need to boost Internet revenues amid the continued freefall in print advertising.
Co-founder Josh McFarland rose to become Twitter's VP of Product, overseeing a number of ad initiatives.
In October, MySpace launched two new ad initiatives: MySpace MyAdds, a platform that allows individuals and small businesses to create display ads on the site, and MySpace Music, which sells advertising against music streams on the site.
The new developing world-focused ad initiatives increase criticism about Facebook building Internet.org just to score new users, rather than as a philanthropic effort.
Trying to achieve this balance has led to the creation of the Acceptable Ads initiative.
An Eyeo spokesperson said the decision was "another win for every internet user", which confirmed "the legitimacy of our acceptable ads initiative".
Google paid $102 million in cash for dMarc, but the agreement included additional payments of up to $1.1 billion based on the radio ads initiative achieving certain performance targets.
