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That probably explains why MoveOn was eager to run the provocative Petraeus ad in the first place.
But he stood by the decision to make the ad in the first place, saying that "a horrific act should not and cannot be confused with a metaphor about a piece of legislation".
These include the enrollment and follow-up of more than 800 subjects in the three original cohorts: healthy controls, amnestic mild cognitive impairment (now referred to as late MCI, or LMCI), and mild Alzheimer's disease (AD) in the first phase of ADNI (ADNI 1), with baseline longitudinal, clinical, and cognitive assessments.
"Still," Ripmeester says, "you should always mention where you saw the ad in the first paragraph".
A report of consultancy Communicus last year found 80% of all Super Bowl ads fail to change consumer opinions and intentions regarding a brand, and only 10% of consumers remember having seen a given ad in the first place.
The problem of course is that you'd still have to spend cash on making the TV ad in the first place, plus it might just not be the right thing for your company.
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In a photo shoot for a jewelry ad in the third installment of "A.N.T.M.," last fall, the models had to pose with a tarantula, either on or near their face.
But the point is that when Hahn came after Villaraigosa, airing that TV ad in the eleventh hour and following it up with a mailer that hit like a dagger, Villaraigosa made the second deadliest mistake of his political career.
The anxiety-specific scale AA was included in the first step, the GD scales in the second, and AD in the third step.
Note: Individuals whose score was equal to or lower than the reported cut-off value were classified as having cognitive impairment in the first section of the table and as having AD in the second section of the table.
For its part, eye/o is also offering advertisers the ability to 'whitelist' their ads for a fee, adding to the cost of running the ads in the first place, a move some people liken to extortion.
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