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"The ad has been largely effective because it wasn't rebutted".
That's the reason the ad has been shared widely.
The ad has been re-approved, and you are able to set them back to active".
The accuracy of the ad has been questioned by the various fact-checking outfits.
The exchanges have been so fierce that hardly a positive ad has been broadcast in July.
Invitations were sent to every school family, and since 2006, an ad has been posted on the tricky tray site.
The ad has been condemned by at least one Danish-Muslim organisation, which called it a "provocation".
As in previous years, the ad has been previewed with a series of teasers shared on Twitter and Facebook.
The ad has been viewed some 3.3 million times on YouTube, though not in all cases approvingly.
Paddy Power's Oscar Pistorius ad has been named the most complained-about UK campaign of last year.
In this case, the Pataki ad has been on the air for two weeks, largely unanswered, to devastating effect.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com