Sentence examples for ad fraud prevention from inspiring English sources

In general, the three core points to be considered are whether: a real person saw the ad (fraud prevention); the person had a chance to see the ad (viewability); and the ad ran in the place it was supposed to (verification).

The schedule also includes a ton of case studies about advertising, covering salient topics for advertisers such as ad networks, search ads, video ads, and click fraud prevention.

That's a model companies such as Sears are starting to use to assist their credit card fraud prevention efforts.

Adjust, a Berlin-headquartered company focused on mobile ad measurement and fraud prevention, is acquiring bot detection startup Unbotify.

Andrew Moore was a professor of computer science and robotics at Carnegie Mellon University for a dozen years when Google hired him away in 2006 to lead some of its efforts around ad targeting and fraud prevention.

Andrew Moore was a professor of computer science and robotics at Carnegie Mellon University for a dozen years when Google hired him away in 2006 to lead some of its efforts around ad targeting and fraud prevention.

While brand safety and fraud prevention have been big topics in the online ad industry over the past couple years, Cheq CEO Guy Tytunovich argued that "first generation solutions for ad verification" aren't good enough.

"Fraud prevention is a natural first application," he said, not least because the display ad ecosystem remains murky, with advertisers often unsure where or even if their ads ran, especially outside the walled gardens of Google Inc. and Facebook Inc., generally regarded as more trustworthy than the dozens of ad networks and other middlemen in display ads.

Although the industry ad choices program does put some limits on its members' use of consumer data — restricting it to activities like fraud prevention and security — Mr. Rockefeller says the industry's exceptions for market research and other uses promote unfettered data collection about consumers' online activities.

Thank you". Practice fraud prevention.

However, on a more positive note this actually represented a slight decrease on the 2010 Annual Fraud Indicator figure of £3.8bn due to improved fraud prevention methods involving plastic card fraud (£440m) and cheque fraud (£30m).