The phrase "ad forecast" is correct and usable in written English.
It can be used in contexts related to advertising, marketing, or business to refer to predictions or estimates regarding advertising performance or spending.
Example: "The ad forecast for the upcoming quarter shows a significant increase in digital marketing expenditures."
Alternatives: "advertising projection" or "advertising estimate."
We think the recovery in the UK ad market will continue in 2015, and raise our 2015 earnings per share by 3% to reflect higher ad forecasts (slightly offset by programming costs).
Steve King, the ZenithOptimedia worldwide chief executive, said that the downgrade to TV ad forecasts was because of a decline in spending from retailers and fast-moving consumer goods companies.
The researcher has just revised its social net ad spend forecast downward, with Facebook expected to attract $265 million in 2008, down 12.9% from the earlier forecast of $305 million.
ITV was also helped by a positive note from Credit Suisse, which put an outperform rating on the broadcaster: We increase our 2015 TV ad growth forecast to 5.3% (previously 3.1%, consensus 2.7%) following latest feedback from UK media buyers.
Another day, another online ad spending forecast revised downward.
That has had a large knock-on effect on the mobile ad market, forecast to be worth $100 billion in 2016 and 51% of the digital ad market, according to eMarketer.
Mr. Perriss spoke yesterday about a worldwide ad-spending forecast that Zenith will formally announce today.
That is the prediction of eMarketer, a research firm that many in the tech industry rely on for its ad revenue forecasts.
The chairman of Zenith is John Perriss, who is known for his periodic worldwide ad spending forecasts; the chairman of Optimedia is Simon Lloyd.
An exception to the optimistic picture for traditional media is newspapers; spending for direct response newspaper ads is forecast to decline from $8.4 billion in 2010 to $7.3 billion in 2011 and $7 billion in 2012.
