"If we see something that's not entertaining, we can go back to the ad distributor and object".
Video ad distributor Sharethrough has rolled out a new video portal that is designed to bring together all the most innovative branded ads all in one place.
Xinchao will also join Baidu's expanding network of "screen" ads distributors that target audiences across cinemas, office buildings, smart TVs or the little display screen at one's local supermarket.
Such blocs usually consist of a market leader, its suppliers, and such key partners as ad agencies, distributors, and retailers.
Those special American Film Market issues of the Hollywood Reporter invariably carry the tackiest ads as distributors descend on L.A. to peddle their cheapo pics.
Indeed, programmatic advertising will play a role in some portion of dynamic ad insertion, but distributors will decide how they control, package and best monetize these immersive experiences cross platform.
This week content creators, distributors, ad sales executives and gathered in New York to rally the troops and unleash new deals, programs, and audience measurement options for the emerging web video community.
Yahoo's Right Media YieldManager is the top ad network malware distributor, says a study by Avast that CNET covered today.
As online viewing moves back into the living room, Wurl of Palo Alto wants to help video producers and distributors boost ad revenue from connected television sets — which now command more than 50% of all OTT viewing, according to Nielsen.
At a meeting today in Orlando, Fla., Miller, part of the Philip Morris Companies, will show distributors the ads for its first clear malt, Skyy Blue, a joint venture with the Skyy Spirits division of Campari.
