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Now, for what may be the first time, the network broadcasting the Super Bowl is planning an ad contest of its own.
EVER since the low-carbohydrate craze gave Miller Lite a potent bragging point last year -- it has fewer carbs than Bud Light, the best-selling beer brand -- its ad contest with Anheuser-Busch has grown increasingly raucous.
Late last year, the "Firefox Flicks" ad contest was announced: competitors were asked to submit a "broadcast quality" 30-second spot, to be judged by a panel of pros from the film, television and advertising businesses.
One of the winning ideas at this year's Future Lions student ad contest in Cannes suggested that Uber may be your best bet for first-response medical care in the future.
These should be along the line of MoveOn.org's BushIn30Seconds ad contest in 2004 (except these are supposed to be positive).
"It Could Happen To You" was the winner for "funniest video" in MoveOn's recent "Obama in 30 Seconds" ad contest.
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"You were supposed to show why Subway was the lesser of the two subs, and the whole point of it was to show a Quiznos sub dominating a Subway sub," said Mr. Blackburn, who makes ads in Lexington, Ky., and has participated in several national ad contests.
Although Mr. Merrick was famous for taking on theater critics with full-page ads contesting their negative reviews, two critics were among those who honored the producer yesterday, Clive Barnes of The New York Post and Howard Kissel of The Daily News.
The other two-thirds comes from a combination of traditional ads; contests like the Barneys event; and sponsored sets, like the one posted four months ago by Calvin Klein, titled "Soft+Flirty," whose elements (all sold at CalvinKlein.com) were quickly assimilated by users into their own sets.
The ad campaign builds on a climate advertising contest Mr. Gore initiated last year.
(When Antoine was 11, he won an ad-campaign contest for pull-up diapers).
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