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There's already a sizable ecosystem of companies tapping into Facebook's ad capabilities.
Thanks to mobile ad capabilities baked into its own app, YouTube will unlock tens of thousands of music videos from VEVO and others that were not viewable on the old app.
Naturally, that data is focused on location — that may be Foursquare's big selling point compared to Facebook and Twitter, which have also been working to expand their ad capabilities beyond their own properties.
Google is announcing a couple of upgrades to its ad capabilities today as part of the DMEXCO digital media conference in Germany.
ProPublica pointed to some potentially problematic Facebook ad capabilities today — specifically, the ability to include or exclude users from a given ad campaign based on their "ethnic affinity".
Facebook has also been working to expand its ad capabilities, relaunching its Atlas ad platform last fall to support cross-device ad targeting for outside publishers.
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To highlight the beginning of the third season and its move to a new channel, Sky was the first company to use Twitter's geographically targeted ad capability in the UK with a "promoted trend" that was displayed on September 22, 2011, the day that Glee debuted on Sky1.
The company has also extended these ads capabilities to international markets.
Added capabilities and gadgets, such as a photo module that downloads images from compact flash cards or SmartMedia to the hard drive, require forking over an additional $50.
While there are Ad-networks/DSPs that provide ad tracking capabilities: Apsalar, Flurry, Inmobi, Fiksu, they do not compete with AppsFlyer directly.
Facebook is changing the way it offers the cross-device ad measurement capabilities of its Atlas platform.
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