Every year, during advertising awards season, which starts with the Webby Awards, in May, and ends with the Clio Awards, in September, ad firms submit case studies to compete in various categories — Best Video Campaign, Best Use of Machine Learning, Best Branded Editorial Experience.
We analyzed more than 300 house ad campaigns to study the effect of this type of promotional display on customer behavior across channels.
The quirky clip is part of Facebook's new "Just In Case Studies" ad campaign.
The research also used the Home Office's recent "Go Home or Face Arrest" ad van campaign as a case study to assess opinions on immigration policy.
Includes case studies, campaign analyses, examples of campaign materials and creative work, memoranda and other documentation relating to Wunderman's work for its clients.
Does the ad campaign work?
The case of General Motors, which pulled its ad campaign from Facebook, is a valid case in point.
The campaign, which has an annual budget estimated at $65 million to $70 million, will include print ads, posters in 73 airports in 35 countries, outdoor ads, digital ads, social media and video clips of case studies that can be watched on accenture.com and YouTube.
The latest phase of the Weiner campaign is a case study in political coarseness.
Naritiv is now using this campaign as a case study.
The Bush Administration's Iraq War campaign is a case study on manufacturing consent.
