It's been called cheesy, badly-dubbed, and it was voted Turkey of the Year by ad industry bible, Campaign.
Adding the Bible on your schedule wouldn't actually hurt.
"Think about making a 30-second ad for the Bible or the Torah or the Koran," he said, explaining the difficulties of crafting a message that tells the complete story of an idea while leaving out a lot of complex content.
One overexcited Avatar fan compared the idea of sticking forthcoming attractions on the DVD release as akin to putting ads in the Bible (that must have been tried, surely).
Placing ads in the Bible app would rain manna from heaven and the church which originally funded the app would suddenly become, shall we say, very blessed.
A forthcoming book by Mr Obama's chief campaign strategist, David Plouffe, seems destined to become the ad industry's new bible.Not everyone is convinced that a revolution is under way.
Kim Novak, the 78-year-old star of Alfred Hitchcock's Vertigo, took out a full-page ad in the Hollywood bible, Variety, to complain that she felt abused by the film's use of music from Vertigo's famous love scene.
Arkansas Senator Mark Pryor ran a television ad that said, "The Bible teaches us that no one has all the answers, only God does, and neither political party is always right".
There are posts seeking a partner to have sex in a lion's cage, ads for holy-water Bible keggers, and casting calls for "Titanic 2: Mermaid Saviors".
To support his young family in Manhattan he tried his hand at bootblacking, ad writing and peddling Bibles, but found his true calling as a showman.
