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But these advertisers pay only once an internet user actually clicks on their links (thereby expressing an interest in buying).
"Until it actually clicks with your body, until you can actually feel it, it's a search," Brown said.
Search advertisements, the text links on the results pages of search engines, charge advertisers only when a user actually clicks, thus expressing an interest.
Only when an Internet user actually "clicks" on one of the topics and accesses commentary on The Cost of Abortion does she encounter defendant's message.
The advertiser pays only when a surfer actually clicks on their link (37 cents per click, on average).Overture, launched in 1997 as GoTo.com, pioneered this advertising model, variously known as "paid search" or "pay-per-click".
The basic idea behind pay-per-click is that advertisers bid in an online auction for the right to have their link displayed next to the results for specific search terms—"used cars", for instance, or "digital cameras"—and then pay only when a web surfer actually clicks on that link (hence "pay-per-click").
Similar(43)
The first clickers actually clicked.
He said a few people actually clicked.
Have you ever actually clicked the #Freethebacon hashtag?
Advertisers like this system because they pay only if web surfers actually click on their links.
; there's no need for someone to actually click on the result.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com