The phrase "actual consumer" is correct and usable in written English.
It can be used to refer to a person who genuinely purchases or uses a product or service, distinguishing them from other types of consumers, such as hypothetical or potential ones.
Example: "In our market research, we focused on the feedback from the actual consumers to improve our product offerings."
Alternatives: "real customer" or "genuine buyer".
"They sell it to the wholesaler, retailer or restaurant instead of the actual consumer, so their guess is as good as any who's actually buying it".
In other words, it tracks actual consumer demand for products — in this case, Windows PCs.
More landowners are farming simply because the government will pay them, regardless of actual consumer demand.
Google's own research establishes actual consumer confusion when trademarks are used in Sponsored Link text.
In other CMI workshops, the focus is on linking data about markets and brand performance to the actual consumer experience.
In short, actual consumer spending would seem to point to a much rosier economic outlook, which in turn should help support hopes for a more stable stock market.
The idea for the change in the Messenger campaign came after Mr. Jenkinson was observed talking with actual consumers.
Then, in a process commonly called "screen scraping," data aggregators log onto banks' online consumer websites, as if they were the actual consumers, and extract information.
Why not cap the sales to deter resellers and make the phones last longer to get in the hands of actual consumers.
The present field study, conducted with actual consumers, addresses the question whether different consumers prefer different experiential appeals and whether experiential types create the relationships between brand experiences, satisfaction, trust and loyalty.
A last question: other than the journalists, like me here and now, who have written about the Penney ads, how many actual consumers really saw them and registered the content in them?
