Kant asks us to consider an activity, word association, which functions as a paradigm for association.
A combination of effects that may involve lexical processes more specifically is shown in the lower part of Figure 3. Areas showing increasing activity for words of increasing frequency overlap mainly with areas showing increasing activity for words of increasing imageability.
Reading is a necessarily anti-social activity: the words on the page are taken in only if the wider world, with its many distractions, is zoned out.
As Industry Gamers points out, Zynga's new titles are hitting peak daily active users inside of three weeks of launch and the majority aren't sustaining that activity (with Words With Friends being the one exception).
When the research team looked at data from Google searches, they found a spike in activity for words like "diet" at the beginning of the week, the month, or after national holidays.
No regions exhibited the opposite pattern of activity for words (i.e., greater activity for No Source than Source).
The present results evidenced that some left temporal areas may produce more activity for words often encountered.
Correlations with spelling-to-sound consistency (number of friends minus number of enemies) were all in the negative direction, indicating increasing neural activity for words with more enemies than friends.
Regions exhibiting greater activity for words than both objects and scenes (identified by inclusively masking these contrasts, see Experimental procedures) included left ventrolateral PFC extending into the temporal pole, bilateral middle temporal gyri and calcarine cortex.
This result suggests that correlating neural activity with word frequency, separately for different word categories, has the potential to reveal brain areas that are not found in conventional analyses.
Importantly, in most sections of the motor system, emotion words elicited activity comparable with the strongest of both action word categories.
