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Hopefully snapping the viewfinder shut on the Paranormal Activity franchise means closure on found-footage horror – the genre desperately needs new blood.
There's a reason that the home-security camera, with its fixed, unblinking eye, has been exploited over and over again by the "Paranormal Activity" franchise.
If there's one thing to be learned from the "Paranormal Activity" franchise, it's that invisible demons do not like to be videotaped.
Following in the stampeding footsteps of the "Blair Witch Project" and the "Paranormal Activity" franchise, the filmmakers seem unaware that they're beating a dead horse.
There are signs that the glocally-minded film producer can think bigger, namely Paramount's recent announcement that it'll be releasing a Latino-targeted instalment of its Paranormal Activity franchise.
(Scott) 'Paranormal Activity 4' (R, 1 35) The consistency of the "Paranormal Activity" franchise, and its determination not to overreach, keeps humming with this latest entry, which should please the fans.
"A Haunted House," a film that opens Friday and stars Marlon Wayans, is ostensibly a parody of the "Paranormal Activity" franchise, down to the found-footage style and the setting in a generic Western tract house.
That surprisingly robust result, attributed largely to an aggressive online marketing campaign, reinforces Paramount's status as the current kingpin of the horror genre, which has sagged of late with the exception of the studio's "Paranormal Activity" franchise.
Produced by the backers of the Paranormal Activity franchise, Insidious sees Wan and Whannell returning to their low-budget roots with a tale of a suburban couple (Rose Byrne and Patrick Wilson) who are blighted by ghosts when their little boy falls into a coma.
These movies attest to the ascendance of what might be called a documentary ethos (all reality, all the time) that pervades in every corner of the culture — from "found footage" horror movies like the "Paranormal Activity" franchise to the variously artificial forms of reality television — and that has helped to further blur the already fuzzy line between fact and fiction.
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