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And Activewear Bottoms improved in the high teens.
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The proper winter activewear can counteract these effects.
Activewear however can be made from recycled materials and organic cotton.
Even golfers are getting into athleisure through Tail Activewear off the green.
Findings of this research can help activewear brands deliver benefits to female consumers through improved product designs and marketing strategies.
While the female activewear market is growing rapidly, research on activewear consumption and female consumers is lagging.
In 1997 she released a line of activewear, Prada Sport, later renamed Linea Rossa ("Red Line").
Lululemon, the activewear company, is the fairy godmother of athleisure.
And activewear brands such as Rainbeau Curves and Lola Getts Active are providing the support of reliable activewear while also encouraging their customers in positive, shame-free ways.
Meanwhile, activewear labels like Adidas and Nike are now emphasizing style as much as performance-enhancing fabrics.
Existing researchers have failed to produce an in-depth understanding of female consumers' perceptions of activewear, thereby providing limited insights for the activewear industry.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com