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He prefers a more athletic build – and this season really wanted to focus on healthy, active guys with a muscular physicality.
"Where you would normally expect a yogurt commercial to feature healthy, active women, it's nice to show healthy, active guys instead," said Ann Hayden, the executive creative director at the New York office of Young & Rubicam Advertising, part of the Young & Rubicam unit of the WPP Group, which created the spots for Dannon.
They're really active guys, really serious individuals.
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I'm an active guy, but the accident forced me to cut back my sports activities, and that's been a blow.
"Mark is an active guy...hiking, biking, camping, kayaking.
Though I finally felt better again, it was painful to watch this normally active guy stuck in bed staring at the wall day after day, and to know that he was there because of me.
By nature, Aron is a goofily active guy, tearing across the desert on his way to the canyon in the absolute joy of being young and alone and in command of his body.
Since he was a well-built, active guy, it was inevitable that he would put a load on his knee.
If he was an active guy, he favors the gung-ho cops.
Society views a sexually active guy as a real macho man, but a sexually active woman as a slut.
Any sexually active guy claiming to be negative could potentially have a higher viral load, and thus be more infectious, than most HIV positive guys on effective treatment.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com