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Discover LudwigThe phrase "active consumer" is correct and usable in written English.
It can be used to describe a consumer who is engaged, informed, and takes initiative in their purchasing decisions.
Example: "In today's market, being an active consumer means researching products thoroughly before making a purchase."
Alternatives: "engaged buyer" or "informed shopper".
Exact(24)
Currently, is a Brand Ambassador for The Active Network, parent company of the popular online community Active.com, helping brands reach the active consumer.
For Mr. Blyskal of Consumers Union, it's better to be an informed and active consumer than to buy these services.
When I got my first iOS device, I was a very active consumer of new iOS games, regularly searching out new stuff.
"There's no way I could get 10 to 15 different artists in somebody's house in front of an active consumer audience for 20 hours a week.
"People started saying: 'If you want me to be an active consumer, I need to know prices,'" explains Virginia Proestakes, the head of GE's benefits programme.
"In the past decade, there has been an aggressive push to make the patient a more active consumer who shops around for care," Dr. Mehrotra said.
Similar(35)
Enriching Britain, a study by Warwick University, suggests that only 8% of the population are very active consumers of cultural activities in the UK.
People with mobility challenges are active consumers.
So over half the industry are active consumers of Amazon services.
Retailers and marketers need to influence the influential Market Mavens -- savvy, active consumers.
One western consultancy recently estimated that fewer than one in ten of Vietnamese are active consumers.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com