The phrase "active audience" is correct and usable in written English.
It can be used to describe an audience that engages with content, rather than passively consuming it.
Example: "In today's digital landscape, marketers must consider the concept of an active audience when designing their campaigns."
Alternatives: "engaged audience" or "participatory audience".
It is the undoing of opera, an art form in which a present, active audience is fundamental.
A music-orientated social network is a great idea because Apple has a captive and very active audience among its iTunes user base.
Speak to any of the journalists working for Iranian community press in Australia, and they'll tell you the immense difficulty in reporting neutrally for a politically aware and active audience.
I got overwhelmed doing some of the things we were doing and having such an active audience at all times, even though I knew at heart we were super-safe".
She's interested in creating a theatrical framework which is solid, closed and authored enough to remain constantly interesting, but which is simultaneously open enough to genuinely respond to the active audience within it.
I can hear him now in dialogue with the conveniently large panel and hyper active audience: "Unlike Jack Straw I don't just call for British jobs for British workers.
Salesforce is also enabling advertisers to do more with that data, specifically by integrating its Active Audiences targeting with a number of display ad networks, including LiveRamp, Live Intent Neustar and Viant.
It's adding new features to its Journey Builder, a drag-and-drop tool for managing customer interactions, and to Active Audiences, which connects customer data to online ad campaigns.
To borrow from the ideals of filmmaker Garcia Espinoza, 'any attempt to match the perfection of commercial journalism contradicts the implicit objective of a revolutionary journalism - that is, the call for an active and participatory audience.' I can only add that active audiences are not only the goal of a democratic media system but the means to it as well.
"We benefit from this kind of collaboration because it engages a large, digitally-active audience with the great work WaterAid is doing.
With this, Soueif alerts us to the fact that her novel requires -- and deserves -- an active, attentive audience.
