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This increased activation of concepts and ideas is similar to Guilford's (1967) conception of divergent thinking and also is one of the key processes Mednick (1962) suggested to be involved in creative thinking.
The activation of concepts is automatic – meaning when it happens, we aren't aware of it.
Saying that someone has an associative thought green/toucan tells you something about the causal and temporal sequences of the activation of concepts in one's mind; saying that someone has the thought there is a green toucan tells you that a person is predicating greenness of a particular toucan (see Fodor 2003: 91 94, for an expansion of this point).
This effect can be independent of the consciousness of priming information, suggesting that the subliminal activation of concepts can effectively influence the judgment and behavior of individuals [ 22].
Nevertheless, existing descriptions suggest that these patients might have different varieties of 'access' impairment related to difficulty resolving competition (in semantic aphasia) versus initial activation of concepts from sensory inputs (in Wernicke's aphasia).
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Ideasthesia (alternative spelling ideaesthesia) is defined as a phenomenon in which activations of concepts (inducers) evoke perception-like experiences (concurrents).
In the application of this system, the pediatrician can determine the patient's symptoms by using the initial activation values of concepts using values in the range [0,1].
On the basis of the results of Experiment 2 alone one might be tempted to attribute the priming effect seen here to visual features shared by items with a close semantic distance (e.g., wheels for "wagon" and "van"; legs and snout for "dog" and "wolf"), rather than to the activation of individual concepts, which some researchers have argued cannot occur without attention [28].
In this special situation, homonym retrieval is "facilitated" by the activation of both concepts.
In which case, it's best to say that two concepts form a basic associative structure if the activation of one concept brings on the activation of another without there being any other mediating psychological variable.
The subliminal prime word 'fisher' may activate this word's concept node in the temporal neocortex with activation spreading over to the concept node 'angler' that gets primed, or the activation of the concept node 'angler' at test may trigger the reactivation of its primed semantic neighbour 'fisher' through spreading activation.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com