The phrase "across touchpoints" is correct and usable in written English.
It is typically used in marketing and customer experience contexts to refer to interactions or engagements that occur at various points of contact with a brand or service.
Example: "We need to ensure a consistent message across touchpoints to enhance the customer experience."
Alternatives: "through various channels" or "at different points of contact".
In this phase online retailers will need to optimise and innovate, by creating more personalised shopping experiences across "new touchpoints", in order to stay ahead of the competition.
The basic concept, say co-founders Tim Haines and Phil Cockfield, is to strip back the problem of managing customer support across multiple touchpoints — by focusing on making it easy for teams to respond to (and keep on top of) incoming emails and tweets.
Founded in 2009 and launched in early 2011, Medikly's SaaS platform seeks to help marketers better understand physicians behavior and preferences through its so-called "Preference Discovery Engine," which identifies patterns of behavior, relationships and qualities across multiple touchpoints.
If you have great candidate experience across all touchpoints, you can maximise every single brand interaction along the recruitment process.
KH: Companies will need to create a new way of communicating across multiple touchpoints (mobile phone screens, email, packaging, etc).. They'll need to talk about the service they are providing and what the benefit is to someone's everyday life.
Logos, shapes, sounds, or colours that are strongly associated with a brand can light up the room in a way that instantly conjures up the wider brand identity – they are key to leveraging the impact of branding and brand communication across different touchpoints along the path to purchase.
Sprinklr, which offers a social media management platform that enables enterprise brands to connect with customers across every touchpoint, is likely targeting an IPO this year.
Instead, they can deliver a consistent, remarkable experience that drives preference and purchase in a world where pre-purchase consideration is no longer driven by reach and frequency, but by excellent consumer experiences, advocacy and amplification across every touchpoint seamlessly.
Furthermore, more than half (51%) of customers expect companies to anticipate their needs and make relevant, proactive suggestions across every touchpoint.
Luxury brands would finally have the opportunity to weave the fabric of their fables in an interactive, immersive and compelling way, across all customer touchpoints.
