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Others went the mergers and acquisitions route including Amazon snagging Twitch for more than $1B along with Google's purchase of DropCam and satellite imaging startup Skybox.
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Trinity, Newsquest and Johnston (with Northcliffe not far behind) all went along the acquisition route.
But as many other company bosses have discovered, the acquisition route to growth is full of potholes.
"A lot of these guys were getting close to an I.P.O., but they elected to go the acquisition route instead," said Michael Olson, the chief executive of Cloudera, an open-source start-up.
In the middle is the acquisition route.
The acquisition route could be risky, however, if eBay tries to diversify into unrelated businesses.
Guidant chose the acquisition route, wisely leaving itself an out should Plan C fail.
If it ever does go the acquisition route, bit.ly might be a leading candidate.
Cross now describes that M&A activity as long-standing, without addressing why the company never chose to take the acquisition route.
TechCrunch: How much of a conversation was there at the board level about whether to go down the acquisition route versus stay independent?
"The acquisition route is tough," says Hsu. "The question [eBay will have to face] is whether it wants to devote CEO time to integration or to making smaller bets.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com