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The $3.5 billion in acquisitions points to the high costs for Salesforce.com as it makes an aggressive push into the marketing department.
But "it is not in Apple's nature to do big acquisitions," points out BGC analyst Colin Gillis at the tail-end of this video interview.
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"We've got interests that, from an acquisitions point of view, touch on matters that might have to be looked at in terms of antitrust," Mr. Parsons said.
Facebook's recent activities and acquisitions point to new ways in which the firm hopes to transform the relationship between society and technology – as well as compete with rivals such as Google and Amazon.
While the gaze was locked on David Silva, Jérôme Boateng, Yaya Touré, James Milner, Mario Balotelli and Aleksandar Kolarov as they pushed City's new wage commitments to £488m, the purge of other recent acquisitions pointed to a problem only the sky blue half of Manchester could afford to solve without recourse to Valium.
The acquisitions point to Apigee's increased focus on mobile.
The acquisitions point to Spotify possibly ramping up its social features — specifically in areas like messaging.
The Jive acquisitions point to the increasing competition between Jive and Salesforce.com with Box.com right in the middle.
While acquisitions, which were pointed out by students in the CAS group, but never mentioned in traditional group are "using representations", the only acquisitions pointed out in the traditional group but never mentioned in the CAS group are "proving theorems".
These three acquisitions point squarely at digital content, and a shift to getting users to paying for goods and engaging online as much as they pay to be involved in the live club events.
Of course, the company's made some significant progress, and a slew of artificial intelligence startup acquisitions point to an offering that's going to continue to get better.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com