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There has been little investigation of the effects of a reinstating US that is different from the acquisition US.
These studies suggest that a reinstating US that differs from the original acquisition US can increase conditional threat responding without increasing expectancy of the acquisition US.
Yet, reinstatement by a US that differs from the acquisition US would offer a theoretical model for the occasions when clients experience a return of fear following exposure therapy due to an aversive event (e.g., car accident) that differs from the original acquisition event (e.g., social ridicule).
In one human study, a reinstating US that was different from the acquisition US elicited as great an increase in skin conductance responding to the CS+ as reinstatement with the original US.
Furthermore, we evaluated a reinstating US that was the same as the acquisition US (i.e., electric shock) versus different from the acquisition US (i.e., loud scream).
However, US expectancy increased only for the reinstatement US, regardless of acquisition US (Sokol & Lovibond, 2012).
Similar(54)
After its three previous big acquisitions – US firms Wyeth and Warner-Lambert and Sweden's Pharmacia – there were laboratory closures and more than 60,000 job losses.
"Google+ is putting a hold on acquisitions" – Us. "Blah blah blah blah" – Everyone else.
SPOT software version 4.6 was used for image acquisition (Diagnostic Instruments, INC, US).
When belligerent nations, under the impossibility of making acquisition upon us, will not hazard the giving us provocation".
But Steven Bellach, Proflowers.com's chief marketing officer, called it a "very, very efficient marketing tool for us because, in effect, they're doing the customer acquisition for us".
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Justyna Jupowicz-Kozak
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