Twitter acquired Niche earlier this year.
Twitter eventually acquired Niche for a reported $50 million to keep a share of those payouts to creators.
Twitter eventually acquired Niche for a reported $50 million so it could earn money off Vine without having to insert traditional ads.
Earlier this year, Twitter acquired Niche, a startup that non-exclusively connects stars on Vine, Instagram, and other social media apps to deals with businesses who want to pay them to create sponsored content that promotes their brand.
A 'Groupon Goods' done right could potentially be a challenger to Amazon, which is not only known for its Amazon.com ecommerce business but also for its grocery shopping site Amazon Fresh and (acquired) niche online stores such as Diapers.com, Soap.com, Wag.com and Zappos.com.
The purchase of Five Across, which is privately held, is part of Cisco's strategy of acquiring small, niche technology companies to diversify from its traditional focus on telecommunication equipment like the routers and switches that direct Internet traffic.
In Alltrista, Franklin saw a company with established, high-margin brands Ball home canning jars had an 80%-plus market share and a gross margin of 50%–and the opportunity to build a portfolio around it by acquiring similar niche household goods.
Under Mr. DeWalt, the company has expanded well beyond antivirus software, acquired some niche security players and increased sales to consumers and large businesses.
"For the Swedes, it was a home-grown product, while in the US it was an alternative to the Honda Accord," says Rhys. "It's only really in the UK that it acquired a niche cachet.
