At the least, industry analysts said Motorola almost certainly would become a laboratory for Google to seek to perfect Android, its mobile phone software, in concert with newly acquired hardware engineers.
We don't make users download software or acquire hardware.
For software firms, acquiring hardware startups can be seen as an easier option than building a hardware business from scratch.
Amazon compares the one-time fee to "acquiring hardware," and the hourly usage fee to "operating costs".
Analysts have criticized Hurd for acquiring hardware companies rather than pursuing more profitable service markets, but one of the perks of running an $80 billion company is that he can choose to take over a market by simply buying into it.
With billions of dollars spent acquiring hardware businesses, it is obvious that software companies are more engaged with hardware than ever before.
– businesses which are drawn to Flint, says Goldfarb, because there's no need to acquire hardware in order to get started accepting transactions.
One challenge for software companies looking to acquire hardware businesses has been the dramatically different culture between coding and designing physical goods.
It's been just over nine months since Google announced their intentions to acquire hardware manufacturer Motorola Mobility for $12.5 billion, and now it seems that the final pieces of the deal have fallen into place.
"They seem to have a penchant for trying to acquire hardware that doesn't really belong in the context of what they do".
