Your English writing platform
Discover LudwigSuggestions(2)
The phrase "acquire a customer" is correct and usable in written English.
It can be used in the context of business or marketing when discussing the process of gaining new clients or customers.
Example: "Our goal this quarter is to acquire a customer base that will sustain our growth."
Alternatives: "gain a customer" or "attract a customer".
Exact(47)
"They're paying nothing to acquire a customer," he said.
We measure performance by comparing the cost to acquire a customer with the lifetime value of that customer.
Those answers are all that is needed to decide on the optimum amount to spend to acquire a customer.
All of this has an impact on the cost-per-click to the advertiser, who must decide how much it is willing to pay to acquire a customer.
Whether a marketer should acquire a customer at a loss can be judged only when the retention returns have been calculated.
Note that this quantity need not be positive; it may be that the optimum amount to spend to acquire a customer is more than the contribution generated by that customer in the first year.
Similar(13)
Should marketers subtract the cost of acquiring a customer before assessing that customer's lifetime value?
Should marketers subtract the cost of acquiring a customer before assessing that customer's lifetime value (CLV)?
But the price of acquiring a customer to buy music CDs, say, can be just a few pence".
Similarly, the pharmaceutical firm, by spending beyond the profit maximization level, could increase the likelihood of acquiring a customer from 24%to29%9% and extend duration by four months.
Relying on spreadsheets of buying patterns from previous years, Tiny Prints search marketers make the case to Mr. Han that their cost of acquiring a customer is on track.
Write better and faster with AI suggestions while staying true to your unique style.
Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com