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By awarding Mr. Gaspin supervision of the flagship broadcast channel as well as the cable channels, NBC Universal is acknowledging a shift that viewers and advertisers already recognize: that the distinction between broadcast and cable is evaporating.
When the CEO of WalMart, one of the world's largest corporations, says that business exists to serve society, and the CEO of Blackrock, the world's largest asset manager, says that long term value is created only through long term investing and stakeholder-centric management, they are acknowledging a shift in the debate about the role of business.
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Mr. Jeffers of Exxon also acknowledged a shift in his company's funding strategy.
Branding initiatives aside, though, it is hard not to acknowledge a shift during this lockout-shortened season's playoffs.
In his Florida speech, Mr. Feinberg acknowledged a shift in his thinking on that score as well.
One representative of Ms. Couric said Tuesday that no deal had been agreed to with any network but acknowledged a shift toward ABC.
In an interview on "The NewsHour With Jim Lehrer" on PBS shown on Tuesday night, Mr. Obama acknowledged a "shift in emphasis" on certain issues but suggested that they paled in comparison to Mr. McCain's shifts.
This method encouraged reciprocity, instinctive thinking and acknowledged a shift in how we now educate, from a reliance on formal structures to the growth of social media as a learning space.
That may be no more than lip service, but it also acknowledges a shift in the way that labor unions, advocacy groups and grass-roots organizations are able to articulate demands and grievances.
Mr. Darnell himself acknowledges a shift in his creative thinking, away from any show with risk to life and limb (as in animals attacking humans or high-speed vehicles heading for collisions).
And yet, while everyone acknowledges a shift to cloud, we're still in the very early innings.
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